Monday, October 1, 2012

Change is Inevitable

The fall season is such a reminder that change is inevitable... and that changes that seem .. well, negative, can instead be a sign of a brilliant future and new growth.  The leaves on the trees are so spectacular!  But, they are a sign that the leaves are dying and the tree is preparing to go into a kind of winter hibernation.  When the weather starts getting rainy, overcast, and chilly instead of hibernating and mourning the passing of summer... we can take that time to focus in on some of the marketing efforts we were "going to get done!"  We all have that list.  

In general, we have a tendency to attract the same business and the same type of clients as we did in the past.  Maybe this year we can aim to try to change something about our marketing and business efforts to attract more and a different clientele.  For example, you might have so many clients in financial trouble that maybe on the radar for the next 6 months you can aim for more financially stable buyers and sellers.  That change has to happen in your head first!  All changes originate in that grey matter between our ears.  Try to figure out why you attract certain business.  

Your marketing in the next six months could be more focused, more internet based, or more fun and creative.  Change is ahead... make yours INTENTIONAL! 

You can go to my website to get a link to a pdf of a list of my favorite quotes on change!

Monday, September 10, 2012

Do you have a Face on Facebook?

Consider that by next year approximately 80% of all your family, friends, past clients, future prospects and neighbors will all have an account on Facebook!  For those of you still complaining about reading posts about what someone ate for lunch, you might just be missing the entire marketing trend that could be your future business and paycheck.The statistics for Facebook are staggering across the globe. No other communication has connected more people at one time ever in history. 

So, then I ear the rumble about privacy issues. It is time to notice that privacy is not what we thought it would be.  You are tracked every day from the debit card that paid for your coffee to the license on your car as you drive across a toll bridge to the sites you visit on the internet.  If you are in a public business, privacy has taken on a new meaning.

As for virus' and spamming.  there will always be other that want to break into your garage as well as your email.  Just make good decisions.You have the opportunity to communicate with almost everyone in your sphere daily.  A decade ago, the only way to interact with past clients or prospects was to send out a mailer or pick up the phone.  Junk mail is one way and gets tossed.  People just don't answer the phone at home any more.  But, they are on Facebook.

So, if you have see the Salmon dinner that your best friend had last week and you don't see the point, then look at the number of comments.  There is interaction.  That friend might be eating at an Seafood restaurant where your sister had her anniversary party.  It might be next door to the office of your neighbor.  The business might have been sold by a co-worker.  The recipe might be posted an available for your spouse to make for dinner! Your past client might be going salmon fishing and want you to come along.... because you commented on that photo of a salmon dinner.

Connect with your sphere.  Interact with them and engage. Comment and send messages.  Post interesting information!

If you have questions or want to learn more about facebook, I teach a 3 clockhour class for real estate agents for $30 tuition each.  If you set one up in your office... YOUR tuition is free!